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Find your market fit, fast. Craft compelling stories.
Build scalable growth engines. From zero-to-one
all the way to market domination.
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z21 is where vision meets go-to-market momentum: your startup’s launch crew - minus the jargon, plus measurable results.
We’re Merav and Mor - a rare fusion: deeply founder-aligned, steeped in hands-on execution, and fluent in both consumer precision and technical sophistication. Merav is a tech entrepreneur with a knack for turning raw ideas into market-ready ventures; Mor is a storyteller and marketing builder, scaling GTM in hyper-growth startups and global tech. We both hate the word ‘seasoned’, but have been around the block long enough to design vision and execute strategy for bottom line success.
z21 stands for the grind and grit of launching - from inception to scale - with empathy, strategy, and speed as your compass to business impact.
Our motto is simple: Think like a founder.
Successful founders are measured by their ability to see a clear future state for their product, market, and company.
They must be ready to endure uncertainty and be in constant problem-solving mode, pivoting as needed.
Founders must make the most of their time, money, connections no matter what their current constraints are.
They’ve got to inspire people to join their visionary bandwagon and delegate wisely.
A great founder will craft a narrative that will seamlessly lead others to take action.
Strategies must stay agile. Market feedback, traction data, and ecosystem shifts demand constant iteration & optimization.
Our sprint-based approach provides immediate impact within budget, and prepares you to pivot swiftly to reach market penetration efficiency, without the BS.
Get the essentials to kickstart your GTM journey.
Onboarding & Discovery
Founder interviews + deep-dive research
Market, competitors, and ICP rapid audit
GTM Playbook
Draft Brand positioning and messaging
Channel strategy (paid, earned, owned)
Priority funnel blueprint (awareness → conversion)
Execution Playbook
Tech & Tools - Marketing stack recommendation, infrastructure readiness (analytics, CRM, automation)
Content & thought leadership
Network intros: growth pros, SDRs, dev/design partners
For startups ready to scale.
Always-on Marketing Foundations
AI-enabled marketing enhancement
Execute multi-channel demand gen
Outreach blueprint (LinkedIn + email sequences)
Launch content series + PR or event support
Influencer/ collaborator activation strategy
Optimization & Ongoing Iterations
User testing, feedback loops and testimonials
Refine messaging based on real-time data
Monthly performance reviews + iterative strategy
Quarterly brand health and GTM refresh
Network & Consultation
Ongoing hiring / freelancer referrals
We provide Immediate, prioritized impact
followed by sustained momentum.
We layer AI-accelerated marketing with real
human intuition, experience, and feedback.
We think, communicate, and execute
like next-door founders.
Get in touch for any questions, here are some others have asked in the past...
Let's connect and guide you to GTM success
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